Brand-tailored
Web Design
The products we sculpture
website design
ui/ux
web maintenance
creative content
Web Maintenance
To keep your medical practice’s website performing optimally, WebUpgrade provides medical and dentist website maintenance. We can perform a number of maintenance tasks to quickly identify and eliminate any potential issues. We’ll cover every aspect of your website to ensure it provides consistent results.
Onsite SEO research and deployment
To keep your medical practice’s website performing optimally, WebUpgrade provides medical and dentist website maintenance. We can perform a number of maintenance tasks to quickly identify and eliminate any potential issues. We’ll cover every aspect of your website to ensure it provides consistent results.
Continuous design and content updates
In addition to SEO, you may need to make changes to the general design or update content to be more current. Our experts can also help roll out these changes and continually keep your website updated. Whether you want to change the layout of your webpages or add entirely new sections of content, we make it easy.
Updates to optimization and security
If you need to make any changes to the functionality and security of your website, we can implement these. For example, you may want to compress certain elements to increase page loading speed or renew your SSL certificate. In any case, we’ll ensure your website is continually optimized and secure.
You have a vision
we have a way to get you there!
Hosting package
You need a good hosting package to keep your site running the way it should. Based on your business’s specific needs, we can provide you with a complete hosting package. As part of our tech stack, we use Amazon Web Services to give your small business everything it needs with a full-fledged cost-effective solution.
Analytics
When trying to meet business goals, you need good insight into your website’s performance among audiences. As part of our medical and dentist website maintenance solutions, we can perform in-depth analytics using Google Analytics. In the process, we can see which pages are generating the most traffic, which have high bounce rates, and which help facilitate the highest number of conversions. We can then use these insights to help you further optimize your content, overall design, and functionality.
Phone and email-based technical support
If you require any additional assistance and website maintenance at any time, we make it easy for you to reach out to use via phone or email. If you notice any issues with your website that require immediate troubleshooting or optimization, we can immediately address it. We work to make sure our clients can always connect with us to maximize convenience and keep their website in top shape. Our staff understands the importance of regular and convenient communication.
Bug fixes and enhancements
Occasionally, websites may experience certain bugs that negatively affect user experience and make it harder to navigate your website. Our professionals will diligently monitor for these issues and eliminate them to perfect your website. Additionally, we can further improve your website with enhancements such as unique added features and more. As a result, you’ll be able to benefit from a website that not only functions at its best but continues to evolve. Once you have a successful website in place, you’ll never have to be stuck with the same build.
Website Design
Website design can improve so many other things when done right. It can engage users, point them in the right direction, and even increase conversion rates. When it’s done wrong, it can do a lot of damage. Your potential patients have plenty of options. If your website design isn’t user-friendly, then they won’t stick around. It’s your job to keep their attention. However, that job is getting harder with time.
Since 2000, the average user attention span has been shrinking. It started at 12 to 15 seconds. Then, it dropped down to eight within only 15 years. It’s now easier to keep a goldfish engaged than the average website visitor. The more it declines, the better your website design must be to keep it. Luckily, we can help.
“If your website design isn’t user-friendly,
then they won’t stick around.”
Wireframes & Website Design
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Importance of Wireframes in Website Design
Every website design feature has a technical name. The average internet user doesn’t know most of them. Wireframes display the layout in context rather than being described in jargon.
Then you have the black and white design. There are no distracting colors, images, or font choices. This allows us to focus on creating the most optimal experience for users. These are some of the many reasons wireframes are crucial.
Custom Designs
When designing a website, there’s somewhat of a uniqueness spectrum. It starts with using a template. Then it ranges all the way to having a site completely custom-made for your medical business. We prefer custom website designs and for good reasons.
Advantages of Custom-Tailored Web Design
Tailor-made websites have numerous advantages. Templates can be convenient for DIY sites. However, they’re often quite rigid. It’s hard to get exactly what you want from someone else’s layout choices. Similarly, getting the perfect design for patient usability and medical navigation from a template is unlikely at best.
Healthcare is a specific field. Then you have the many sub-specialties within it. Doctors and dentists need specialized features that other sites don’t. Your site design is part of your marketing. Medical websites are judged more harshly since the stakes are higher. A custom site comes off as more professional and trustworthy.
You have a vision
we have a way to get you there!
Website Structure & Flow
How your website is structured will have a big impact on usability and conversion. If a website is designed with a good structure, it will be intuitive to use. Users will always take the path of least resistance. If your site isn’t easy to use, they just won’t use it.
How a Detailed Site Map Can Help
Having a detailed site map ensures that your site has a good flow. A site map is like a flow chart for your website design and navigation. The clearer the navigation is, the more likely patients are to stay on your site and in your sales funnel.
Pages & Content
After that’s done, we’ll add pages and content. Page type, content topics, and format will depend on your business and goals. They should help guide patients to take the right actions.
content optimization
Your content should be specific to your practice. The more relevant the content, the more qualified leads it will draw in. We’ll do keyword research in your field. Studying your Google Analytics and the keywords used for on-site searches can help when available. The content will be made as evergreen as possible to be relevant for years to come.
If you’re ready to start your project, simply fill out the form below. If you have questions or need anything else, feel free to contact us any time.
User experience & interface
User experience (UX) concerns the process of using a website. Specifically, the nature, quality, and impact of that process on the user. UX design is the process of creating a website with the ideal structure, features, and elements to craft a good user experience. Think of UX designers as architects designing and building a house.
User interface (UI) refers to website elements visitors interact with. This includes the buttons you click, fields you type into, and text and images displayed. Their function and placement impact user experience. That’s still UX. UI design focuses on aesthetics like color, font, and images. If the UX designer is the architect, then the UI designer is the decorator.
“If the UX designer is the architect, then the UI designer is the decorator.”
We Provide Custom-Made
Website Designs
When we design a website, we don’t use generic templates. We build every website design from scratch. Each one is based on the unique needs of the individual medical business. This allows for a custom-focused design. Unlike templates, they’re bespoke and flexible. The finished site will reflect your business’s goals, image, and patient needs. Nobody else’s.
How Does That Effect UI/UX?
They may seem unrelated. However, after review, it’s clear why a custom-made website tailored to your vision is ideal. UI/UX centers around building the best, quickest, easiest, and most enjoyable patient experience. In no other industry is user-focused design and content more important. Each doctor, dentist, and other specialist has a unique practice treating distinct individuals with diverse needs. To serve those needs, your website’s UI/UX design must be equally distinct.
We Maximize Website Usability
Website usability measures how easily users can accomplish their chosen tasks. People don’t want to struggle for information or services. Least of all for healthcare. That’s why we make booking appointments, finding services, and locating content as easy as possible. Organic designs should create a natural flow. Then, finding anything will be simple.
additional medical considerations
People with accessibility needs often struggle to navigate websites. They deal with these challenges daily. Medical websites should be the last place they have to worry about these barriers. They should rightly expect medical professionals to understand the importance of website accessibility. As web designers specializing in medical sites, we agree. That’s why we make usability and accessibility our top priority.
You have a vision
we have a way to get you there!
We Maximize Conversions
ui/ux design that converts
First, we employ visual cues and hierarchies. This highlights the most important elements. Simple, uncluttered design features direct user focus. Designs should be striking without being busy. Less visual noise reduces distractions. Then, it’s less likely that visitors will leave before converting. Good UI/UX design helps make the right choice clear and easy at every step.
We Follow Proven Best Practices
Each website element has individual best practices. Your site should be unique and stand out. However, best practices use proven data from neurological studies, visitor feedback, and user testing. Years of studies and data analysis have provided a clear picture of what users respond to. We also know what irritates, distracts, and repels them.
best practices in action
Animations can make website features engaging and entertaining. However, when not used correctly, they quickly become distracting, annoying, or confusing. Likewise, call-to-action buttons are great, when properly used. They should be clear, noticeable, and easy to click across devices. If not, then they don’t do much good. It’s all about balancing the elements and knowing the rules so you know when to break them.
Videography
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Photography
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See how WebUpgrade can help you
take your digital experience to
the next level.
Fill in the form to request a demo of our services. Our team will be in touch within one business day.