Medspa & Aesthetics

Digital Marketing Expert Services

Generating and converting leads in the medspa & aesthetics industry requires a comprehensive approach to digital marketing.

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Expand Your Digital Reach

Generating and converting leads in the medspa & aesthetics industry requires a comprehensive approach to digital marketing. Everything from luxury website design to SEO (search engine optimization) demands a targeted approach aimed at a highly specific target audience.


WebUpgrade is a team of marketing experts with experience in the medspa and aesthetics space. We help market new and established practices, turning them into highly appealing brands with tremendous growth and development potential.

From lead generation to patient retention, the journey of medspa and aesthetics brands to success can be challenging. With our help, your practice can achieve its business and marketing goals while opening itself to new opportunities.

Growing demand

We understand that the demand for medspa and aesthetics services is growing fast. The search volume for aesthetic keywords is increasing steadily:







We See It As It Is

With eight out of ten patients using Google to schedule an appointment, the importance of top-notch digital marketing tactics is growing exponentially.

We know all the latest trends in search engine optimization (SEO), website design, branding, UI/UX, content creation, and everything else that can bring patients to your door.


Our Results Speak for Themselves

The secret of our success is simple. By mixing extensive experience with personalization, we work hard to help our clients prosper. If you are looking for an effective way to improve and grow your practice, the right approach to digital marketing is a must-have. Our experts are always available to help your brand achieve its marketing and business goals.

A Practice We Worked With Went From 600 Visitors Per Month To 35,000 Visitors Per Month In Just Six Months.

Another Practice Saw A 200x Increase In Organic Search Traffic.

One Of Our Clients Opened A Second Practice In A Neighboring City Due To A Significant Growth In Search Traffic.




What We Do for Medspas & Aesthetics

A comprehensive digital marketing plan for medspa and aesthetics industry players includes a variety of elements. WebUpgrade offers all the necessary services to ensure your practice’s full readiness for successful lead generation, conversion, and patient retention.

Medspa and Aesthetics
Search Engine Optimization

With 77% of patients going online to search for health-related services, the power of SEO is hard to ignore. WebUpgrade’s aesthetics and medspa SEO tactics bring more visitors to your website, help you build brand awareness, boost your website’s rankings,
and much more.

On-Site Medspa and Aesthetics SEO

On-site SEO is a set of tactics aimed at optimizing various elements of your website to
achieve higher search engine rankings and bring more visitors to your site. Some of the key tactics we use include:

  • Optimizing and posting high-quality content and media
  • Optimizing on-site components, including metadata and headings
  • Improving website speed
  • Implementing UI/UX best practices, including mobile-friendliness

By studying how search engines work, we make sure our on-site SEO efforts make your
website highly appealing to search engines.

Off-Site Aesthetics and Medspa SEO

In the medspa and aesthetics industry, off-site SEO is especially important since it helps build brand authority and positions you as an industry leader outside your website. The tactics we use include:

  • Link building
  • Guest posting

Local Medspa and Aesthetics SEO

Even though some of your patients may come from other states or even countries, the majority lives in the local neighborhood. At WebUpgrade, we keep a major focus on local SEO tactics to target an audience with the highest potential of converting.

  • Optimizing Google My Business listings
  • Creating landing pages for each location
  • Encouraging patient reviews on Yelp and other reputable sites
  • Keeping listings in business directories consistent & updated


UX (User Experience) for the medspa and aesthetics sector has potential ROI (Return on Investment) of 9,900%. One of the key elements of a good user experience is a well-designed website.

At WebUpgrade, we make sure patients enjoy browsing your website by improving UI (User Interface), boosting website speed, and enhancing interactivity.

Our proprietary speed plug-in helps boost user experience while helping your website rank higher on search engines.

Medspa and Aesthetics Website Design

Top-notch aesthetics and medspa website design is the driving force behind your patients’ experience online.
At WebUpgrade, we take a unique approach to designing each website to:

  • Create a superior first impression
  • Improve SEO
  • Build trust
  • Support brand consistency

Since more than 75% of people judge the company’s credibility based on their website design, we focus on keeping yours in top shape.

Pay Per Click

PPC ads are among the most useful tactics for your medspa and aesthetics digital marketing strategy. They are highly effective for lead generation and brand awareness with more immediate results.

Across Google, Bing, Facebook, and Instagram, we help you with:

  • Ad design
  • A/b testing
  • Keyword research
  • Bidding strategies
  • Audience segmentation
  • Landing page design
  • And much more

Creative Content

Many potential patients go online to research aesthetics procedures before taking advantage of them. That’s why for the aesthetics sector, creative content isn’t just a nice-to-have, it’s a must.

From before and after photos to videos of different procedures, visual content can become the driving force behind your patient’s decision-making process.

At WebUpgrade, we help you create top-notch videos and images to support your aesthetics brand. Photos and videos become an integral part of your website for lead generation, conversion, and retention.


A brand-tailored approach to digital marketing and website development is the power behind your branding strategy. Our team understands the utter importance of creating luxury brands for our clients. That’s why we make it a part of our comprehensive marketing strategy.


Our Clients

WebUpgrade contributed to the success of many clients in the medspa and aesthetics industry. We are proud of the heights these companies reached with our assistance.

Major clients we’ve helped succeed are:

  • Beyond Skin Aesthetics
  • Rejuvenation Concierge

By focusing on our medspa and aesthetics clients’ needs and goals, we employ a unique and tailored strategy to help them conquer the toughest industry horizons.





Our Process

Our team follows a detailed process to help our medspa and aesthetics industry clients put their best digital foot forward and improve their patients’ website experience.


To kick off the engagement, our team runs an in-depth website evaluation to pinpoint where our client stands in terms of design, SEO, UX, UI, and other factors that affect success.

The analysis can help us understand:

  • How many leads your website attracts
  • How many leads turn into patients
  • Where you rank among the competition
  • How relevant and up-to-date your content is
  • The type of user experience provided by your website

This analysis shows us what needs to be included in our strategy to ensure the highest appeal of your website to both patients and search engines.


We then assess your business goals and create a marketing plan. Our team of aesthetics-focused website designers, content creators, and digital marketing experts works hard to develop the best course of action for your brand.

Whether you want to increase patient flow, boost brand awareness, or achieve high rankings, we make sure to take a detailed approach to each goal.

To ensure the best quality of your plan, we analyze your competition in the medspa and aesthetics industry. Their successes and failures help us tailor a plan that doesn’t just achieve your goals but puts your clinic ahead of the competition.


Once the plan is ready, and you approve it, we start executing it immediately. Our team understands the importance of fast and effective work in the medspa and aesthetics sector.

We begin implementing powerful SEO, PPC, luxury website design, and contentcreation tactics as soon as possible to set your brand and website up for success.


Medspa and aesthetics digital marketing is an ongoing process. With new trends and techniques appearing faster than you can say “non-invasive procedures,” staying on top of them is the key to success.

To make sure our strategies continue working for you as the industry changes and competitors grow, we refine our efforts accordingly. WebUpgrade’s team works hard to make sure you achieve your goals regardless of the industry fluctuations.

At WebUpgrade, we are always ready to support your medspa and aesthetics brand. Whether you already have a strategy or plan to start from scratch, our team can become the driving force behind your success.

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