Edelstein Cosmetic
SEO, Website, and Speed Optimization
About
Client was experiencing a downturn in business due to stagnant web properties and sluggish economic conditions. Frontline staff was also experiencing resistance to consultation fees & cost of surgery.
Strategy
- Website was completely redesigned and repositioned with professional content that engages visitors and connects on deep psychological levels
- Staff was trained on credentialing and positioning the practice and procedures
Impact
- Daily surgical consult bookings increased from 72 to 125 per month and current surgeries are booked 8 months in advance
Injectable sales increased by 83% for BOTOX® and 1,200% for JUVÉDERM®
A new building was built and a second physician was hired to cope with the increased demand
Staff no longer experience any price resistance when booking consultations or surgeries
Category
Cosmetic and Aesthetics Practice
deliverables
Website, Staff Training, Strategy, PPC
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