COVID-19 has turned the world of marketing completely upside-down. There are tons of businesses who have had to completely revamp the way they run their business. Changes in the world have been very drastic; many things that were once done in person are now done completely online.
You have the opportunity to change up your online marketing strategies and find success even during these difficult times. If you use the time you have at home wisely, and you adjust your strategies to the current business climate, you will still have success with your marketing after and even during the coronavirus pandemic.
Build Online Relationships with Customers
The first thing you should do during coronavirus is take the time to build relationships with your customers on online platforms. There are many businesses that have previously relied on their relationship with their customers through in-person interactions. For example, Target thrives on the opinions that people have about their stores in person; they have struggled to successfully transfer their customers from in-person to online. Amazon has taken over the online market for commerce.
If you can take the time to build up your relationship with your online customers, you can find some market share for those now making many of their purchases online. You can do this by sending out high quality emails, text messages, and by building up your social media pages on all platforms. Also, make sure your website is modern and beautiful so those who receive your marketing messages will convert to purchases.
Reach Out to Those Who Need Help
One thing that all consumers love to see is a business that reaches out and helps people in need. Many companies have also had success growing their online platforms by spreading kindness and donating to causes in need. If you can show customers that you support causes that are important to them, these customers will buy your products because they know they’re supporting a good cause.
Find relevant ways you can support people in need; if you make clothes, you can donate masks to hospitals in need. Whatever you do, people will support your business both during and after COVID-19 if they see that you support others during the pandemic when things are hard.
Test and Measure Everything
You will probably be trying tons of different ways to reach your consumers, so it’s important to determine what works for you and what doesn’t. You need to test out tons of different methods and measure everything you do.
If you start doing new email marketing techniques, measure how many emails are opened and how many of those convert into sales. There’s no point of trying new methods if you don’t take the time to see if they work. With time, you’ll find what works best for your company and you’ll have success.
Dealing with COVID-19 has been a struggle for many aspects of business, and marketing is no exception. You must be willing to adapt to connect with your online customers. Take time to support causes that are important to you, your business, and your customers. Measure everything and see what styles work for you.